Just When You Think You Know B2B Marketing, The Millennials Are Here
B2B Marketing Traction
JUNE 16, 2015
You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. You did the research. You wrote the plan.
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